For the last one month, there has been an intense campaign to attract more customers to TaxiforSure.com. The company gave a promotional offer to use the coupon code APP50 – that gives instant 50/- discount on your trip. Wherever you saw yellow this month, high chances were that it was TaxiforSure – such was the impact of the campaign. Looking at the reception the promotion has got, this should have been a grand success for the company.
Personally I used TaxiforSure 4 times this month. Every time I wanted a ride, I did not have to remember the number I needed to call and wait for an attendant to explain the details (nowadays its tricky to get a cab so easily). All happened in few taps in the mobile phone app, which made the entire process so simpler and user friendly. Whether it’s early morning or midnight, I just had to open the app and complete the transaction.
Clean vehicles, professional drivers, no nonsense driving, transparent billing – you will love the ride for sure. The driver taps the begin point of your ride in a small device, and when the journey is over – he taps it again to mark the end point, and the bill is ready in an instant. By the time he shows the bill, you also get a copy of it in your email. Not just that, a SMS also beeps asking for a feedback of the ride.
When I experienced this for the first time, it was like a dream. I live in Bangalore where a ride in autorickshaw not only is costly but also not safe. One of my trips with TFS was after a night show cinema – at around 1 am. It was easy, cozy and safe travel that costed just 200 rupees (courtesy APP50) for 10 km. I don’t think this is possible with even a very few kind-hearted autorickshaw drivers in the city.
Though this business model is a big hit among tech savvy youth in many Indian cities, it remains to be seen how this model is going to catch up with a larger audience – that directly call a fixed line for bookings. Of course, there is a fixed line open for booking in TFS but apparently it would face stiff competition in drawing customers in that segment. Oh!! you never know if TFS is doing extremely well in that too!!
Clearly, TFS has made a positive impact on the commuters across Indian cities, and I hope they continue their dream run. With their core business values, they can definitely revolutionize the industry. All the best TFS, keep going!! Provide us happy rides, and we will make sure we will only call TaxiForSure!!
Karthikeyan Ramachandran 